Orbit by Lost Circle · Sales automation

Bring the right companies into your orbit.

Personal outreach to the right UK companies at scale

No sales team to hire. Researched by Claude, approved by a person, run by us. We tailor every campaign to your business and stay with you while it runs.

See how it works
  • Powered by Claude
  • A person approves every lead
  • Our sales rep and developers
The Orbit master lead sheet: each sample company with its priority, a sourced opening line and its status

The problem.

Small sales teams are stuck choosing between generic and slow.

A large company can hire researchers. An SME has a founder or one salesperson doing it between everything else, so outreach is either copied to everyone or written properly for a handful of people.

01

Lists that are weak from the start

Exports full of closed companies, sole traders you cannot cold email, and no verified contacts. Cleaning them by hand takes weeks and still leaves a weak list.

02

Research that does not scale

Reading a website and finding a reason to get in touch takes minutes per lead. Multiply that by hundreds and it stops happening.

03

AI tools that make things up

Generic AI writers guess when they do not know. For a small business, one email with an invented detail costs more than it saves.

Illustrative grid of a raw lead pool where only a few records are a fit, with dormant companies, sole traders and missing emails filling the rest

The solution.

Not an AI writer. A complete outbound system, built around your business.

Claude is one part of Orbit. Around it sits everything a campaign needs, from sourcing and cleaning to sending and reply tracking, with a person checking every lead before anything goes out. It all follows one rule: only contact companies you can genuinely help, and only say things you can back up.

Three layers. Scripts apply rules that never bend: right country, right size, verified work email, one per company, do not contact list. Claude researches at scale: reads their website, picks the campaign, writes one line, links its source, flags anything unclear. People make every decision: agree the brief, approve every lead, launch the campaign, handle replies. Claude reads and drafts; it never sends.

How it works.

One lead, from a search to a reply.

Four stages: find and clean, by scripts and our team; research and write, by Claude; check and approve, by a person; send and track, from warmed-up domains. Replies, opt-outs and bounces are tracked automatically.

  1. 01 · Scripts + our team

    Find and clean

    We source decision makers that fit your brief. Code then removes anyone in the wrong country or size, without a verified work email, or on your do not contact list.

  2. 02 · Claude

    Research and write

    Claude reads each company's website, picks the campaign that fits, ranks the lead and writes one opening line with the link it came from. Anything unclear is flagged, not guessed.

  3. 03 · A person

    Check and approve

    Every line is checked against its source and your rules. Then a person reads the lead and approves, edits or skips it. Nothing moves on without that.

  4. 04 · Warmed-up domains

    Send and track

    Approved leads get a short sequence from domains we have warmed up. Replies, opt-outs and bounces come back automatically, and opt-outs are never contacted again.

What your prospect receives

A draft email in Orbit: who to contact is agreed with our sales rep first, Claude drafts one line from their own website with the link it came from, and you or our rep approve, edit or skip every message before it is sent

Human checks.

Code checks the facts. A person makes the call. Claude never has the final word.

Nothing goes out unchecked. Check 1: fixed facts checked by code. Check 2: every quote matched to its source. Check 3: every email checked against the rules. Then a person approves. A line that fails twice is replaced with a safe line and flagged for review. Anyone who replied, bounced or opted out is never added again.

Also built in

  • Claude never sees anyone's email address
  • Nothing reaches your CRM or a campaign until a person approves it
  • Every action, and every decision Claude makes, is logged

The difference.

Without Orbit

  • Messy exports and manual cleaning
  • The same template sent to everyone
  • Time spent on companies that were never a fit
  • Compliance checked by memory, if at all
  • Replies and opt-outs tracked by hand, if at all

With Orbit

  • A clean, ranked batch in your sheet every week
  • A sourced, personal opening line for each top lead
  • Only the best fits are contacted, from warmed-up domains
  • Limited companies only, suppression list always applied
  • Replies tracked automatically, opt-outs never contacted again

Dedicated account support.

Not a login and a help centre. A real sales rep, backed by our developers, sets Orbit up around your company and stays with you while your campaigns run.

Your Orbit team. Our sales rep agrees the brief and reviews every batch with you, and takes on the day to day if you have no sales manager. Our developers build the scripts, connect your tools and warm up your domains. You approve leads, or leave it to our rep, and can pause or change anything at any time. Human controls: approve the brief, set exclusions, review every batch, edit or skip any line, pause any campaign

The people you will work with

Imran, Sales consultant

Imran

Sales consultant. Your point of contact from the first call. Agrees your targeting and gets campaigns running.

Taha, Lead developer

Taha

Lead developer. Builds your scripts and Claude set up, connects your tools and warms up your domains.

Tailored to your business

  • Campaigns built around the services you sell, each with its own offer and case study
  • Your targeting: sectors, company size, job titles and locations
  • Your tone of voice, and the phrases you never want used
  • Your do not contact list, applied on every run

No sales manager? Your Orbit sales rep takes on the day to day with you, so nothing depends on hiring one first.

Plans.

A fixed set up price, agreed before we start. Then a simple monthly plan.

Pilot

£599

one off, fixed

Prove it on one campaign before you commit.

  • 1 campaign brief
  • Up to 2,000 leads assessed
  • Your existing list cleaned
  • First run reviewed with our sales rep

Growth

Most teams

£399 / month

plus fixed set up of £599

Weekly batches across your main campaigns.

  • Up to 4 campaigns
  • Weekly runs, up to 5,000 leads assessed a month
  • Dedicated sales rep and developer set up
  • Weekly campaign review with your team
  • Run log and reply reporting

Scale

Custom

scoped and fixed before we start

For several teams, markets or a CRM integration.

  • Unlimited campaigns
  • CRM and dashboard integration
  • Weekly reviews with each team
  • Custom scoring and rules
  • Code, docs and IP yours

Data and AI usage are included within your plan limits. Prices exclude VAT.

Case study

We built it for our own sales team first.

Our team had a raw pool of about 3,200 records from free tools, most without a verified email, and an estimate of two weeks to clean them. Orbit runs that same pool through its checks, scores it with Claude, and hands back only the leads worth contacting.

Usable after checks
950 of 3,200
Worth contacting (Priority 1 or 2)
400
Time to clean and score
5 hours, not two weeks

FAQs.

Will there be a real person I can talk to?

Yes. You get a named sales rep who sets up your campaigns with our developers, tailors the targeting to your company and stays your point of contact while campaigns run. Nothing is sent until your team approves it.

We do not have a sales manager. Can we still use Orbit?

Yes. Your Orbit sales rep sets up the campaigns, reviews each batch with you and passes on the replies, so you only step in for the conversations.

Do we need to change our tools?

No. Leads land in a spreadsheet and approved rows go to your existing email tool. We connect to what you already use.

Will it send emails on its own?

Never. Claude only reads and drafts. A person approves every lead before anything goes out: someone on your team, or your Orbit sales rep with you.

Is it compliant for UK cold email?

Orbit is built around UK rules. It only contacts limited companies, LLPs and PLCs, which can receive business emails without prior consent. Sole traders and ordinary partnerships are left out. Every email says who it is from and includes an easy way to opt out. Anyone who opts out or objects goes on a do-not-contact list and is never added again. Because named work emails are personal data, we document our legitimate interest and tell people where we got their details.

Can we use our own lead list?

Yes. We run it through the same checks, remove what does not qualify, and score what remains.

Who owns it?

You do. Your briefs, data, code and documentation are yours, and you can take them elsewhere at any point.

I received an email from Lost Circle. How did you find me?

We use Orbit for our own outreach. Your details came from a business contact database, we read your company's public website, and a person on our team checked the email before it was sent. If you would rather not hear from us, reply and we will add you to our suppression list straight away. Our privacy notice explains how we handle business contact data.

See it on your market.

Book a 30 minute demo. We will run a sample of companies in your sector and show you the sheet your team would review.

What happens after you book

Account support timeline: week 1 discovery, who you sell to, with our rep; week 2 build and warm up, sheet, tools and domains ready; week 3 first batch together, approved line by line; then ongoing campaign reviews, tuned as replies come in

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