Orbit by Lost Circle · Sales automation
More sales conversations with the right UK companies.
Without hiring a sales rep. Claude researches every lead, a real person approves every email, and we run it for you.
- From £850 a month (founding price)
- First batch in week 3
- A person approves every email
- About 15 minutes to approve each batch
- Cancel anytime after 3 months
£850 / month6
against £28k+ a year for an entry-level UK sales rep
Rep salary: industry figure, 2026
Week 36
first batch goes out, against up to 6 months for a new rep to get up to speed
Ramp: industry figure, 2026
2x3
more replies from personalised emails than generic ones
Industry benchmark, 2026
100%
of emails approved by a person before they send
Orbit
What a month can look like.
An illustrative month using published industry benchmarks for UK and US B2B cold email. Your results depend on your market, offer and deal size.1,2,4
At £850 a month that is roughly £70–210 per meeting. Pay-per-meeting agencies typically charge £200–500 per meeting held.5
Illustrative estimate based on industry benchmarks. Not a guarantee.
Estimate your month
Monthly cost (£)
850
- Meetings
- about 4.1–12 a month
- Deals
- about 0.8–2.5 a month
- Revenue
- £4,120–£12,350
- Cost per meeting
- £70–£210
- Return
- 4.8–14.5 times the monthly cost
Assumptions
Illustrative estimate using published industry benchmarks. Your results depend on your market, offer and list. Not a guarantee.
Why it works.
Three things the data says win replies. Orbit is built around all three.
Personal beats generic
Industry benchmark, 20263
Tailored emails average about 17–18% reply rates, against 7–9% for basic or none, roughly double.
In Orbit
Every lead gets one opening line drawn from their own website, with the source linked.
Small batches beat mass sends
Industry benchmark, 20263
Campaigns under 50 contacts average 5.8% replies, against 2.1% for 1,000+.
In Orbit
Weekly targeted batches by campaign, not one big blast.
Follow-ups double replies
Industry benchmark, 20263
Sequences of 4–7 steps average 8.3% replies, against 4.1% with no follow-up.
In Orbit
Every campaign has a planned follow-up sequence.
Results.
Case study
We built it for our own sales team first.
Our team had a raw pool of about 3,200 records from free tools, most without a verified email, and an estimate of two weeks to clean them. Orbit runs that same pool through its checks, scores it with Claude, and hands back only the leads worth contacting.
- Usable after checks
- 950 of 3,200
- Worth contacting (Priority 1 or 2)
- 400
- Time to clean and score
- 5 hours, not two weeks
Sales results
Measuring now
Replies, meetings and deals
Our first client campaigns are running now. Once there is a full month of data, we will publish emails sent, reply rate, positive replies, meetings booked, pipeline and deals won here, measured by us and never taken from benchmarks.
What it costs to get more meetings.
| Hire a sales rep6 | Lead generation agency5 | AI sales agent tool7,8,9 | Orbit | |
|---|---|---|---|---|
| Typical cost | £28–32k base, £34–42k with commission | £1,500–6,000 a month | about £450–2,800 a month, often annual | £850 a month (founding price) |
| Time to first outreach | Up to 6 months to fully ramp | Usually weeks | Days, but you set it up | Week 3 |
| Who checks every email | Your rep | The agency | Often nobody | You or your rep |
| Lock-in | Employment contract | Often 3–12 months | Often annual | Cancel anytime after 3 months |
| Personalised research | Depends on the rep | Varies | AI, often unchecked | Claude, sourced and checked |
Hire a sales rep6
- Typical cost
- £28–32k base, £34–42k with commission
- Time to first outreach
- Up to 6 months to fully ramp
- Who checks every email
- Your rep
- Lock-in
- Employment contract
- Personalised research
- Depends on the rep
Lead generation agency5
- Typical cost
- £1,500–6,000 a month
- Time to first outreach
- Usually weeks
- Who checks every email
- The agency
- Lock-in
- Often 3–12 months
- Personalised research
- Varies
AI sales agent tool7,8,9
- Typical cost
- about £450–2,800 a month, often annual
- Time to first outreach
- Days, but you set it up
- Who checks every email
- Often nobody
- Lock-in
- Often annual
- Personalised research
- AI, often unchecked
Orbit
- Typical cost
- £850 a month (founding price)
- Time to first outreach
- Week 3
- Who checks every email
- You or your rep
- Lock-in
- Cancel anytime after 3 months
- Personalised research
- Claude, sourced and checked
Market figures are 2026 ranges from published industry sources and vary by provider. US prices are converted to pounds at 2026 exchange rates.
How it works.
Four stages. A person signs off before anything sends.
01 · Scripts + our team
Find and clean
We source decision makers that fit your brief, and code removes anyone in the wrong country or size, without a verified work email, or on your do not contact list.
02 · Claude
Research and write
Claude reads each company's website, ranks the lead and writes one opening line with the link it came from, flagging anything unclear instead of guessing.
03 · A person
Check and approve
Every line is checked against its source and your rules, then a person approves, edits or skips each lead, in about 15 minutes per batch.
04 · Warmed-up domains
Send and track
Approved leads get a short follow-up sequence from warmed-up domains, with replies, opt-outs and bounces tracked automatically.
Your first three weeks
Your brand is protected.
Scripts apply the fixed rules, Claude does the research, people make every decision.
Who does what
Each layer does what it does best. Claude reads and drafts, and never sends.
Three checks, then a person
A line that fails a check twice is replaced with a safe line and flagged for review.
What lands in your sheet
Every lead ranked by priority, each opening line shown with its source, and a status on every row.
What your prospect receives
One line drawn from their own website, approved by you or your rep before anything sends.
Safeguards on every campaign
- Limited companies only
- An opt-out link in every email
- Your suppression list, always applied
- A documented legitimate interest
- Nothing sends without a person approving it
- Claude never sees anyone's email address
- Every action is logged
Dedicated account support.
Not a login and a help centre. A real sales rep, backed by our developers, sets Orbit up around your company and stays with you while your campaigns run.
Tailored to your business
- Campaigns built around the services you sell, each with its own offer and case study
- Your targeting: sectors, company size, job titles and locations
- Your tone of voice, and the phrases you never want used
- Your do not contact list, applied on every run
No sales manager? Your Orbit sales rep takes on the day to day with you, so nothing depends on hiring one first.
Plans.
A fixed-price pilot with set-up included. Then a simple monthly plan.
Founding client pricing for our first 10 clients. Your rate is fixed for 12 months while you stay subscribed.
After our first 10 clients, Growth is £1,250 a month. Founding rates move to standard pricing after 12 months, with 30 days' notice.
Pilot
£795
Six weeks, set-up included
If you continue after the pilot, there is no set-up fee.
Prove it on one campaign before you commit.
- 1 campaign brief
- Up to 2,000 leads assessed
- Your existing list cleaned
- First run reviewed with our sales rep
Growth
£850 a month
£795 set-up if you start without a pilot.
Weekly batches across your main campaigns.
- Up to 4 campaigns
- Weekly runs, up to 5,000 leads assessed a month
- Dedicated sales rep and developer set up
- Weekly campaign review with your team
- Run log and reply reporting
Scale
From £1,750 a month
scoped and fixed before we start
For several teams, markets or a CRM integration.
- Unlimited campaigns
- CRM and dashboard integration
- Weekly reviews with each team
- Custom scoring and rules
- Code, docs and IP yours
Start with a six-week pilot. After that, a three-month minimum. You can give 30 days' notice at any point, so you can leave as soon as it ends.
Founding clients agree to a short case study once results are in. You approve it before it's published, and it can be anonymised.
If your pilot gets no positive replies, we run it for another four weeks at no cost. A positive reply is interest or a meeting request, not an out of office or a no. It applies when each batch is approved within a week.
Data and AI usage are included within your plan limits. Prices exclude VAT.
FAQs.
How many meetings will I get?
It depends on your market, offer and list. As a guide, published benchmarks for well-targeted B2B cold email suggest roughly 4–12 meetings per 1,000 emails. We measure your results from the first batch and tune the targeting every week.
How much of my time does it take?
About 15 minutes to approve each weekly batch. Our sales rep can go through it with you, or approve it for you if you prefer. Beyond that, you only step in for the replies and the meetings.
Will there be a real person I can talk to?
Yes. You get a dedicated sales rep who sets up your campaigns with our developers, tailors the targeting to your company and stays your point of contact while campaigns run. Nothing is sent until your team approves it.
We do not have a sales manager. Can we still use Orbit?
Yes. Your Orbit sales rep sets up the campaigns, reviews each batch with you and passes on the replies, so you only step in for the conversations.
Do we need to change our tools?
No. Leads land in a spreadsheet and approved rows go to your existing email tool. We connect to what you already use.
Will it send emails on its own?
Never. Claude only reads and drafts. A person approves every lead before anything goes out: someone on your team, or your Orbit sales rep with you.
Is it compliant for UK cold email?
Orbit is built around UK rules. It only contacts limited companies, LLPs and PLCs, which can receive business emails without prior consent. Sole traders and ordinary partnerships are left out. Every email says who it is from and includes an easy way to opt out. Anyone who opts out or objects goes on a do-not-contact list and is never added again. Because named work emails are personal data, we document our legitimate interest and tell people where we got their details.
Can we use our own lead list?
Yes. We run it through the same checks, remove what does not qualify, and score what remains.
Who owns it?
You do. Your briefs, data, code and documentation are yours, and you can take them elsewhere at any point.
I received an email from Lost Circle. How did you find me?
We use Orbit for our own outreach. Your details came from a business contact database, we read your company's public website, and a person on our team checked the email before it was sent. If you would rather not hear from us, reply and we will add you to our suppression list straight away. Our privacy notice explains how we handle business contact data.
See it on your market.
Book a 30 minute demo. We'll score a sample of companies in your sector and show you the sheet you would approve.
UK registered · NDA as standard · Founder accountable
Sources.
Industry figures on this page are 2026 benchmarks, not Orbit results. Several sources are published by companies in the same market, so we show them as ranges and never as guarantees.
- Average cold email reply rate 3.43%, with top performers above 10%. Instantly 2026, via lemlist and Cleverly.
- Positive replies 40–60% of replies; 30–60% of positive replies book a meeting; 10–25 meetings per 1,000 emails for SMB buyers. Cleverly.
- Personalised emails about 17–18% replies against 7–9%; sequences of 4–7 steps 8.3% against 4.1% with no follow-up; campaigns under 50 contacts 5.8% against 2.1% for 1,000+ (key findings; the article body also uses 3–5 follow-ups and 500+ recipients). Woodpecker.
- Demo to closed-won 20–30%; opportunity to closed-won about 37% for B2B SaaS (First Page Sage). via Martal.
- UK pay-per-meeting £200–500 per meeting held; agency retainers £1,500–3,000 and £3,000–6,000 a month for the first two tiers, up to £10,000 at the top tier. Kolonell.
- UK entry-level sales rep salary £28–32k base, £34–42k with commission; months 1–6 spent ramping to quota. Skipcall.
- Sopro estimated at about £2,800–6,000 a month, converted from US dollars. Salesforge.
- 11x around £2,800 a month on an annual contract, converted from US dollars. Salesforge.
- Artisan Employee plan about £450 a month, billed annually, converted from US dollars. 11x.